The best and most fundamental promotion
for any Dental or Medical Practice
A “Care to Share” Card is a Dental Referral Program (also applicable to any medical practice) that encourages existing patients to recommend your dental practice to their friends and family. A card is designed offering a discount to the person who presents it. You as the owner decide what offer suits you, though we have some ideas on this below. This is a gift to the new patient for bringing in the card. This is very low cost way to leverage your existing dental patients to bring in new patients. Once the card has been designed, it can be printed and handed out in person and also placed in an email and sent to your existing patients with encouragement to forward it to their friends. A new patient can redeem the offer by presenting the physical card, or just showing it to you in their email from their phone.
The cards are easy to design and cheap to print. And of course an email version can easily be created and sent out.
The most important factors in increasing Practice Profitability are:
- Converting consumer calls into scheduled appointments.
- Getting the consumer to accept your service (treatment plan acceptance).
- Having an internal marketing campaign that generates more referrals.
- Having a system of reactivating the consumer to come back for further service (recall and old patients who didn’t complete their treatment plan).
The factor we recommend you address FIRST is generating NEW PATIENTS through an internal marketing campaign!
We call it The Care to Share Program.
The concept of the Care to Share cards is to help encourage and reinforce referrals as the most successful source of new patients. Referrals come from existing patients who are happy with their services who then tell other family members, friends or associates at work about your great service.
The Care to Share cards are not mailed. They are handed out to existing patients as they roll through while receiving their own service. They can be given out at reception when people come in or are waiting. They should definitely be handed out by whoever checks the person out when they are done with services. They should also be given to all of your staff to give out to friends and family members. And they can be used for cross referrals between professionals. They can also be emailed to patients with a note Share the Smile, or Spread the Smile and a request to forward them on.
The card has a special offer for the person they refer. It can be an exam special offer or it could be a free consultation if you would prefer that. It also rewards the person for referring someone to you by giving them a credit toward their next service. This can be a percentage such as 15% off their next service or a dollar amount, like $50.
Referrals is a major source of new patients. It is worth the investment. Since you are not mailing these out, this will give you promotion that will last months that will cost a fraction of what you are paying for other advertising. It’s the cheapest possible promotion you could do to get new patients. We have done this many times in other offices very successfully. It is a winning program.
Starting Your Internal Referral Campaign consists of:
- Care to Share Cards (internal referral campaign)
- Care to Share Email Version
- Care to Share Display Stands
- Training on Care to Share Illustrated Manual
Below are some samples of some of the gorgeous Care to Share cards that were designed for other clients. You will get a unique design for your practice or business and a special offer that fits and is appropriate to introduce your services.
Sign up for the Care to Share Program
It is THE BEST marketing ROI you will ever get on any promotional program!!
CALL TODAY
210-880-6910
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