Cook Profitability Services

Website Design, SEO and PPC Advertising

General

Orthodontics Website Built On Divi

We have recently taken on an exciting new client, Chiang Orthodontics, located in Sunnyvale, CA. When building a new website for our clients, our primary goal is to build a website that attracts clients into your practice! In a highly competitive area such as Northern California, you need a website that looks good, is easy to navigate through, and that gets people calling and booking. Divi was our theme of choice to get the job done.

Divi has a very elegant look, that is perfect for use in professional spaces like Orthodontists. It’s visual builder is the driving factor in this, as it allows relatively easy customization of all aspects of the site. This allows us to not only fit the website to your brand, and control the overall feel of the site. The visual builder also allows for us to easily insert calls to action, and drive more calls and bookings to the office. Having this ability to really customize all aspects of the website in a quick manner has allowed us to improve our booking rate quickly, which is always important when taking on new clients.

SEO on Divi has been very easy to incorporate, and has us in a great position to continue to build the website, and drive local organic traffic to the site. We have added pages that go into detail about the great services provided by Dr. Chiang, and have more on the way as the practice builds and is able to offer more advanced services.

We are very excited to be working with Dr. Chiang and his office, and honored by the opportunity to help them grow, and to continue to optimize their website on the Divi theme.

Filed Under: General

New Clients with Exciting Technology to Offer

We have recently taken on several new clients, all of whom operate Brain Treatment Centers in various areas throughout the U.S. These clinics offer an emerging new treatment that is seeing some incredible results in the treatment of Autism, Concussions and Traumatic Brain Injuries, Post Traumatic Stress Disorder of PTSD, Depression or Major Depressive Disorder and other neurological conditions.

The human brain contains approximately 100 billion neurons. Through electrical oscillations, or brain waves, these neurons control how the brain functions. Whenever there are forces, either internal or external, that disrupt normal brain wave activity, dysfunction can occur and manifest itself in a number of ways.

These Brain Treatment Centers use a technology called MeRT, which stands for Magnetic Resonance Therapy. This technology works by using gentle magnetic waves to stimulate areas of the brain to improve communication, balance, and connectivity. It is non-invasive, painless, and requires no drugs or anesthesia.

They start by using very sophisticated diagnostics, including a quantitative EEG, to see exactly what is happening in a person’s brain to identify imbalances or areas that are not connecting or communicating as they should. TMS (Transcranial Magnetic Stimulation) technology is then used to address issues, specifically tailored to that person. The treatment protocol is tailored as to the location, frequency, duration, and amount of power used by the magnet. 

Their Mission is “to offer anyone suffering silently from a neurological ailment, disease, or disorder a customized, non-pharmaceutical, and non-invasive solution using the cutting-edge technology of Magnetic e-Resonance Therapy.”

Some of the clinics we are working with include:

Brain Treatment Center Newport Beach, servicing Los Angeles and they have patients coming from all over the U.S. and even abroad as this clinic is the flagship clinic for the Brain Treatment Centers. 

Brain Treatment Center Dallas, serving Dallas and Fort Worth Texas, and surrounding areas.

Brain Treatment Center Plano, in Plano, Texas, just north of Dallas and part of the Dallas Fort Worth Metroplex.

Two more in Texas, one in Cypress (Houston Metroplex area) called Redefined Mind, and another recently opened in North Austin. 

Brain Treatment Center San Diego, servicing southern California areas.

Brain Treatment Orlando. Brain Treatment Orlando has a triple board-certified Neurologist, one of the most qualified doctors in the United States who is performing MeRT at this time.

Brain Treatment Rancho Mirage, servicing the Palm Springs/Rancho Mirage areas.

Brain Treatment Bay Area is located in the San Francisco Bay area, in East Bay and offers MeRT to patients throughout the San Francisco Area. 

Brain Treatment Columbus OH, servicing all of Ohio.

There is another Brain Treatment Center in the Washington DC area called Mind Algn, located in Bethesda.

The TMS Institute of Arizona is also now offering MeRT. 

and Brain Treatment USA an overall website for MeRT treatment and its options, benefits, and FAQs.

We are very excited to be working with these clinics and are honored to partner with them in making this incredible technology more widely known.

 

 

Filed Under: General

How long does it take for a Website to show up in Google Searches?

Many people ask, why is my website not showing up in Google searches. 
 
There are two ways you can come up in Google searches on topics relating to what you offer. One is that your website shows up organically and the other is through Google Ads that simply look like website listings.
 
Getting your website to show up organically (not with ads) in key searches is a topic referred to as SEO – Search Engine Optimization (basically this refers to all manner of things that must be done to optimize your website to perform well in search engines, namely Google). In marketing, this is a HUGE subject and big business. People spend thousands and even tens of thousands of dollars over time to get good SEO results. 
 
If your website is less than a year old, your website is simply too new to have gained any traction. It takes a while for Google to index a website, usually several months. If you realize that there are nearly 2 billion websites in existence today, with about half a million new websites added every single day, it helps to understand why it takes time for a website to be indexed and gain any traction at all. But even once it has been indexed, don’t expect any great results. SEO is something that builds over time, if it is worked on, either intensively or consistently over years. Very few websites ever rank on the first page of a Google search within the first year. I know it is disheartening, but it is the truth. That’s why Google Ads are so important, particularly when you are starting something new. It is a way to get you showing up at the top right now.
 
If you don’t believe me, here is a link to an article where millions of websites were analyzed as to what it took to get start showing up on Google searches: https://ahrefs.com/blog/how-long-does-it-take-to-rank/  Here’s a quote from this article: 
Only 5.7% of all studied pages ranked in the Top10 search results (first page) within 1 year for at least 1 keyword.”
There is a LOT of work to be done to get to a point where you are coming up on the first page of Google searches for major search terms such as what you checked for. Most of our clients pay us anywhere from $500 to $2000 per month for SEO over a period of years to get good SEO. It is a lot of highly skilled work. 
 
I would recommend that you invest at least $500 per month into SEO work, as there are hundreds of hours of work to be done to get a website really well optimized and showing up on the first page of key Google searches.
 
In addition to a tremendous amount of work that needs to be done within your website, setting up listings on important sites such as Yelp, HealthGrades, ZocDoc and the like, as well as social media sites, will help your SEO of your website. This creates links to your website from other sites, which helps in two ways. 1) It gives you more internet presence through these popular listing services and social media sites, and 2) it helps the SEO of your website to have other sites that link to your website (most listings allow you to add your website as a link in the listing). 
 
There is another very major factor in ranking in Google searches and this is competition. To rank in Google searches, you are not only up against local clinics or businesses that similar services, including some that have been around for years, but you are also up against many other huge websites that may offer general information on your key search terms, such as WebMD, Psychology Today, MedicineNet, etc.
 
You can get a good idea of how much competition there is from the number of ads you see on these search pages. If the competition is very intense, it makes it really tough to get into the first page of Google searches. It also makes your ads run more expensively as many others are bidding against you for these key terms.
 
We will perform very serious work to get your ads and website to perform. It takes time. As well, not all results happen immediately. Good follow up on every inquiry also makes an impact on your ROI and overall results.
 
I really advise having a strategy of running Google Ads to show up immediately of the first page of Google, while we continue to strengthen your website to rank better and better through continuing SEO work. If you will keep at it with us, we will get you there, just like we have done with so many of our clients!

High Bounce Rate – Good or Bad?

Since the “bounce rate” of your website is often a major concern, I wanted to provide some information that I feel is very important to understand on this topic.
 
I am going to try to make this as simple as possible and as short as possible. I am also going to quote from some experts as well (below in quotes) so that you will know that this is not just my opinion, but it is factual.
 

What does Bounce Rate mean?

Bounce rate refers to the number of single-page sessions compared to all sessions on your website. If five out of every ten people who visit your website leave before visiting a second page, your bounce rate is 50%.
 
Another reference clarifies this:

If someone performs an initial action, like a site visit, but doesn’t interact a second time (by viewing another page) within 30 minutes, it’s considered a bounce.

Some people really panic when they see bounce rates over 50%.

Most people assume that if a bounce rate is over 50%, it’s their fault. Their content or landing pages just aren’t performing the way that they should. But guess what? It’s not true.

Most don’t even realize that a 90% bounce rate isn’t out of the norm for certain parts of your website.

In other words, your high bounce rate isn’t telling you the whole story.

Here is a chart that shows average bounce rates for different types of sites and pages.
 
Many websites are constructed in such a way as to create funnels, certainly this applies to all of our current clients. Most of the key pages on these websites have been set up as “landing pages” or “sales pages”. This is done for each of the main services that a client offers. Google ads then drive people to those key pages. If you go to one of these landing pages, you will see multiple blocks of information about the topic, including symptoms, testing, benefits of treatment, etc. Then there is info about each of the providers, info about insurance, and a strong push to call the New Patient Coordinator for a free consultation (or send in a written inquiry at the bottom of that page), who can explain how it all works and answer your questions so you can decide if this is right for you.
 
The idea of a landing page is that all of the information is laid out succinctly in one page, with encouragement to call or write in throughout the page, with the purpose in mind of channeling the visitor to contact the client or call in to our call center. 
 
Most of our websites are not set up in such a way as to encourage people to go through other parts of the website, because our focus is to channel people into inquiring. 
 
Bounce rate can be a confusing metric. When you hear “high bounce rate,” it immediately triggers anxiety in most digital marketers. But it shouldn’t always. Here’s why… In some cases a high bounce rate can actually be a sign of good user experience.
 
So to understand the implications of high bounce rate, you have to assess it based on page type. On landing pages, the average bounce rate is between 70 and 90%.
 
In short, all I am trying to say is that looking at bounce rate is not black and white, or as simple as high is bad and low is good. 
 
When you are talking about landing pages, which is mostly what a website constructed to procure new clients or new patients or sell products would consist of, a high bounce rate is not a bad thing. What is important is whether or not it generates inquiries or leads and ideally bookings or new business.
 
I just wanted to give you a better understanding of this topic and help to clarify this topic.