SEO- Search Engine Optimization

Search Engine Optimization is the art and science of BEING VISIBLE ON THE INTERNET.

This post is a short overview of SEO, just providing a perspective on the subject and why it is so important to you.

For something so advanced, the basic principle of the internet is extremely simple. The internet is pure and simple lots of computers all connected so that any one computer can access any other computer. Of course computer users have the option to keep some files private and make others public. That’s the simplicity. The place where this starts to get complex is how to find anything. Imagine for a moment that the contents of every computer on planet Earth was printed off and placed in one large bin, and that you could fish around and find everything from drink mix recipes to instruction on building an atom bomb. How long would it take for you to find what you are looking for?  It was this problem that confronted users of the internet very early on.

The solution was a software package that would search the contents of the bin for any items containing the phrase “best type of oil for my car” or whatever it is that the user is seeking. This is also pretty simple stuff.

However as the volume of material available on the internet exploded, a new problem presented itself. It was easy to present ALL the answers to the question, perhaps as many as 3 million of them. The new problem was how to present the BEST answer to the question.

The people who solved that problem became a household word for most of the population of the Western world- Google. Google designed a software that would find all the answers to a question and then sort them so the most useful, the most relevant and the most trusted answers appeared first.  And since day one they have guarded that formula more closely than the famous and mysterious formula for Coke.

In the world of science this was a huge breakthough. Important information was sorted and presented in a moment.

But in the world of commerce it created an incredible opportunity. If Google would rate you as the best, most important and most relevant, well you stood to gain a huge influx of business. The first time anyone realized this, Search Engine Optimization was born. The race to make your website fit the criteria that made it “the most important” and “the most relevant”.  Our SEO specialist has been practicing SEO since the early days of the internet and has a deep understanding of these factors and how to make them work for you.

More on Search Engine Optimization coming on this blog and also available on our website MORE ON SEO>