San Antonio website design professional Wayne Baumgarten offers a few tips for those looking to make the most of their website.
Design Your Website for Eye Trail
When you first start out to design your website, a vitally important step is the “wireframe” or simply drawn layout showing where things go. For example a quick sketch can show the position of your logo, menu, a main visual element (picture or video) , the body of text and the call to action. Without first doing a “wireframe” or sketch of your website, you risk ending up with a website design that does not use eye trail to position elements. Once you have sketched out the website, make sure you look at it from the point of view of eye trail- left to right, top to bottom- in which order do the various elements appear.
Put Visual Impact on your Website’s Call to Action
Whatever you are trying to get people to do – call your phone, enter their name and email address, or click the “buy” button, your website needs to us visual art and graphic design to put visual impact on that part of the website. How this is done is up to your graphic designer. But your graphic designer must understand that this element must stand out. Normally this means some white space around it to give it separation and some color and design aspects that set it apart. It must catch the eye.
Put The Call to Action Where People Can Find it
There are different ideas on where the call to action should be. Upper left, upper right, all the way on the bottom, etc. The main thing is that people can easily find it, and normally that means placing it in more than one place. I believe the call to action should always be “above the fold”. In the early days of the web, websites were displayed on screens only 600 pixels high. That meant that you did not have a lot of room to play with before the person would need to scroll down. As of Jan 2011 research shows that 99% of internet users are viewing websites on a screen 768 pixels tall or higher. So if your call to action shows within the first 768 pixels, then you are in good shape.
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